21 Holdings LLC (21H) is a wholly-owned subsidiary of The Jel Sert Company and has all the advantages of an established, sizeable infrastructure as its parent company. 21H is a fully licensed and bonded distillery (DSP-IL-20066), winery (BWC-IL-21010), and brewery (BR-IL-21362) that specializes in ideating, developing, and manufacturing alcoholic freezable pops. 


In April of 2021, 21H launched SLIQ Spirited Ice into the marketplace. The SLIQ brand represents a premium spin in an emerging category, providing retailers and consumers four different variety packs with four different spirit bases: Vodka, Agave, Rum, and Whiskey. The reception in markets across the country has been phenomenal, creating continued huge demand for 2023 with plans for continued retail expansion & new innovation.

With a parent company serving as the category leader in shelf-stable, freeze-at-home pops – with more than 60 years of experience in formulations and production – 21 Holdings is ideally positioned to create the most reliable, highest quality supply in the category. Market and consumer support, as well as the aforementioned exciting pipeline of innovation, will keep SLIQ Spirited Ice products at the forefront for years to come.


Because 21H functions within the scope of Jel Sert operations, business partners can rest assured they are sourcing the highest quality products possible, with the greatest production capacity in the world. 21H’s distillery, brewery, and winery all represent the highest quality production possible for alcohol-infused freezable pops. The quality standards established mirror those that support Jel Sert’s best-in-class status as a provider of food and beverages. 

The experienced staff, having worked with some of the world’s largest retail and pharmaceutical companies for their private label and contract needs, is uniquely positioned in the category to service any business partner’s product line. The award-winning R&D department is there to assist when developing new and out-of-the-box product offerings. 21H stands ready to help strategic business partners grow this emerging category. 


Jel Sert is one of the country’s foremost licensing partners, partnering with some of the world’s biggest brands in food and beverage. That expertise will be deployed to enhance innovation within 21H. Jel Sert and 21H are constantly looking for key brand marketers in the alcohol space as business partners, bringing their already well-established brands into the RTF alcohol category. 


To learn more about our operations and how we may be able to assist with your manufacturing or business needs, please check out our capabilities video and reach out to us directly at Sales@21holdingsllc.com